The recent scandal involving Donald Sterling, the now former owner of the LA Clippers, has proven that racism is still very present. Over the past years, Sterling has been a part of his fair share of controversies. The real estate guru owns many apartment complexes in the city of LA and had been charged in the past for not permitting families to have housing because of their race. A few weeks ago though, the owner really put his foot down his mouth. Sterling's mistress released audio from a phone conversation where he scolded her for posting pictures with black people on social media, and went on to say that she was not allowed to bring black friends to games as it was a bad representation of him. As this wasn't Sterling's first run in with the media and law dealing with this issue, many people now have similar opinions that the LA owner shouldn't be allowed to partake in ownership of any sports organization.
From a PR perspective, Donald Sterling handled this situation poorly. With this type of incident, he should have gotten ahead of the situation and issued a statement to the NBA if he was sincerely sorry. Instead he waited weeks to come forth with his side of the story. At first he came with the intent of saying sorry but then felt disrespected and attacked so he went to opposite route and put his foot in his mouth by bringing NBA legend Magic Johnson into the conversation. He went about brining up the fact that he's not a good example for the youth , and does nothing for minorities in the LA metropolitan area. For Sterling this was a bad move because Magic Johnson has helped dozens of young black teens receive college educations. , and he does many programs year round to spread awareness of unsafe sex and dangers of STDS. For a person like Donald Sterling in his time of a dilemma he really sparked another fire by attacking a person of Magic's stature. Donald Sterling thought he was above all because of his money and assets but his problems have just begun.
LS
From a PR perspective, Donald Sterling handled this situation poorly. With this type of incident, he should have gotten ahead of the situation and issued a statement to the NBA if he was sincerely sorry. Instead he waited weeks to come forth with his side of the story. At first he came with the intent of saying sorry but then felt disrespected and attacked so he went to opposite route and put his foot in his mouth by bringing NBA legend Magic Johnson into the conversation. He went about brining up the fact that he's not a good example for the youth , and does nothing for minorities in the LA metropolitan area. For Sterling this was a bad move because Magic Johnson has helped dozens of young black teens receive college educations. , and he does many programs year round to spread awareness of unsafe sex and dangers of STDS. For a person like Donald Sterling in his time of a dilemma he really sparked another fire by attacking a person of Magic's stature. Donald Sterling thought he was above all because of his money and assets but his problems have just begun.
LS
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